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Selling in the Age of Turbulence

Your sales team needs more than traditional sales force automation to respond to today’s unpredictable selling environment—fueled by rapidly changing buyer preferences, sudden changes in business outlook, and fast-moving competitors.

Microsoft Dynamics 365 for Sales is an adaptive selling tool that enables your sales team to navigate the realities of today's business environment. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors a myriad of signals and distills them into actionable insights.

This tool will give you opportunities to increase demand across channels, align your sales team with streamlined information and processes, and most importantly, help you establish and build long-lasting relationships with customers all while leveraging artificial intelligence (AI) to boost your target segments and scoring models to prioritize sales-ready leads.

An innovative feature within Dynamics 365 for Sales is the ability to unify your relationship data across both customer relationship management (CRM) systems and social networks through Linked In Sales Navigator. This allows for strong relationship selling and notifies you immediately of changes within your network.

Another significant highlight and differentiator of Dynamics 365 for Sales is it provides a place to unify data from disparate data sources to gain a single view of your customers. You can create rich customer profiles and easily define business segments. You can then turn your defined business segments into execute targeted campaigns utilizing Dynamics 365 Marketing.

With Microsoft Dynamics 365 Marketing, you can support and enhance your overall sales strategy by nurturing and prioritizing leads. This allows for multichannel campaigns, with personalized customer journeys, that will assist in aligning your sales and marketing teams with shared information to shorten the buying cycle.

By bundling Dynamics 365 Sales and Marketing together, you can nurture demand, personalize buyer experiences, build relationships at scale, and make insight-driven decisions to stay connected with customers, all while leveraging familiar Microsoft tools that will increase your adoption internally of this powerful toolset.

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